4Evergreen Group is always interested in Seattle designers doing local reference graphics which kill it on a national stage. This is one of the few posts that has nothing to do with cannabis, but the more you stare at this t-shirt graphic by Flying Coffin and Four Color Creative the more it seems to be mind-altering. Read More…

In the Northwest we all know that drive. Seattle to Portland, four hours of flat ground, minimal scenery and a stretch of highway that has become synonymous with cannabis. In 2002 members of the Portland Trailblazers NBA basketball team declined to take the team plane back to Portland after a game in Seattle. They rode instead in Damon Stoudamire’s yellow Hummer, were pulled over for speeding, and arrested for possession of one gram of marijuana after admitting to smoking a “J…” Read More…

In 2008 the “Pineapple Express” duo of James Franco and Seth Rogen were to introduce the “Best Summer Movie So Far” category at the MTV Movie Awards. Producers apparently wanted to make a joke of their open cannabis use, so they scripted a scene where they light up a fake joint. Apparently going so far as to put it on the teleprompter. When these guys did it, the camera stayed in an extreme wide angle, the attendees in the first row swear it smelled real and a PR debacle unfolded. See what NY Daily News had to say back when all this went down… Read More…

Often times stars are made of athletes, that never had the personality to navigate stardom. Ricky Williams was a force at Texas, running past the 2,000 yard mark and making him a top NFL prospect. New Orleans mortgaged their future giving up way too many draft picks to get him, but he eventually became one of the best in the game with Miami. He made millions, he became increasingly uncomfortable because of social anxiety disorder and was prescribed medical cannabis. The NFL tested, suspended and ridiculed him. His story became the subject an an ESPN 30-for-30 documentary… Read More…

This 2009 article by Canadian cannabis enthusiast Dana Larsen is downright radical for a publication like Forbes. It’s conclusions are very logical, many athletes prefer medicinal cannabis to the prescription painkillers and muscle relaxers that are commonplace. Despite many having authorization in states that allow it, the sports leagues refuse to acknowledge the athlete’s legitimate medication preference for curing the physical problems that sports eventually do to your body… Read More…

We’ve all seen the garbage. Slap a cannabis leaf on a crappy Hanes tee and use some awful lettering with hideous colors and expect it to sell because cannabis users are just that dumb. Well they had it twisted all along, with the help of Refinery29, 4Evergreen Group is showing cool cannabis street style that isn’t some low-brow crapola… Read More…

She is Madonna’s daughter and a fashion icon at 13-years old, so when Lourdes Leon wore a wristband with an illustration of a hemp leaf on it for her first day of New York Public School the New York Daily News wrote this about her back in 2010. She already has a teen line called the “Material Girl” collection, and was chastised by the British tabloids for blogging that she loves daisy dukes that make her butt look big… Read More…

Another reoccurring theme in the cannabis debate is the honesty displayed by comedians. They seem most capable of addressing cannabis culture, it’s humor and purpose, without feeling degraded by the stigma. Andy Kaufman went there long before some of the other examples you will see on this site. NBC began a show called “Fridays” after the initial cast of Saturday Night Live moved on and the network wanted to cultivate another hit. Kaufman pulled off a skit where everyone gets high during dinner without the other people at the table knowing, then he starts a staged fight and the live broadcast is shocked. The show was cancelled shortly after, but this video is a piece of TV history… Read More…

In 1973 Jack Herer started collecting anecdotes about cannabis, from statistics to catch phrases. Almost 12 years later those notes were published as “The Emperor Wears No Clothes.” A group of legalization lobbies offered $100,000 to anyone that can’t refute the claims made in this book. They never had any takers. The book is in its 11th edition and is the definitive text on the resistance of cannabis prohibition in the United States. Read More…

We expect a little better from the New York Times. Basing an entire article concluding use of marijuana among high school students has risen, on a survey of 4,000 students in Connecticut, is below your standard. The article takes a foreboding tone, it casually says these figures matter because they are similar to other national studies. Poor scientific reasoning in 4E’s opinion. Other interesting trends emerge from this small sample set, such as white teenage girls are most likely to try marijuana. Reading this New York Times article could be beneficial if you are worried about your kid experimenting with cannabis… Read More…